Aitch Group is pleased to announce a strategic partnership with YourTRIBE, who are raising the bar by setting a new benchmark for the PBSA industry. The move marks significant growth for Aitch Group as they join forces with YourTRIBE to redefine the student living experience by creating more than a place to stay; it’s an immersive lifestyle.

With a shared commitment to excellence and Aitch Group’s wealth of experience with over 25 years in the industry, the partnership are poised to make a lasting impact in the student accommodation market. Aitch Group’s decades-long expertise in property development and management perfectly complements YourTRIBE’s mission to provide students with a premium, enriching, and memorable living experience.

Aitch Group now has over 3,500 student beds across nine London sites, either with planning permission or awaiting planning approval. They will be operated under the partnership brand YourTRIBE, lead by Duncan Palmer, who recently joined as director of student accommodation after six years at University College London, where he was most recently director of campus and accommodation services.

YourTRIBE’s first student scheme, on Ilderton Road in south Bermondsey, is due to launch at the end of 2023 closely followed by another PBSA development on Old Kent Road.

Henry Smith, Founder and CEO of Aitch Group says: “We are thrilled to join forces with YourTRIBE in this exciting venture. Aitch Group’s extensive experience in property development, coupled with YourTRIBE’s innovative approach to student accommodation, creates a compelling synergy. Together, we aim to set new standards and deliver exceptional living experiences to students across the UK.”

YourTRIBE is dedicated to offering students the highest quality accommodation, ensuring they have a comfortable and supportive environment during their academic journey. This partnership solidifies their commitment to enhancing the lives of student residents.

Duncan Palmer, Director at YourTRIBE, remarked, “Aitch Group’s unparalleled expertise will be instrumental in ensuring that YourTRIBE properties continue to meet the highest standards of quality and service. We look forward to leveraging their knowledge to create distinctive living experiences that foster personal growth, meaningful connections, and lasting memories for our residents.”

This strategic partnership between Aitch Group and YourTRIBE reflects the growing demand for innovative, student-centric accommodation solutions. It follows the announcement that YourTRIBE has also partnered with Project Student and WAU Agency to spearhead the brand’s successful launch and ongoing management. Together, they aim to lead the way in shaping the future of student living.