RO Group has secured a 9.7-acre agricultural site in Swindon, located at Home Farm on the A420 road connecting Swindon to Oxford. The site is set to become part of the larger 8,000-home New Eastern Villages development, a key project in the region.

The development will be modelled after RO Group’s successful Solstice Park project in Amesbury, combining various uses to create a vibrant community. Nick Cashmore, the investment director for RO, expressed enthusiasm for the acquisition: “We are delighted to have invested in Swindon and look forward to developing this site into a thriving mixed-use scheme. The site’s strategic location on the A420 makes it ideal for a range of potential uses, surrounded by major retailers like Sainsbury’s and Dunelm, as well as regional distribution hubs for Amazon and Iceland.”

This project might be discussed at upcoming property networking events in Swindon, given its scale and the potential impact on the local economy. It could also attract interest from property investors in the UK list, looking for new development opportunities in the South of England.

The RO Group was advised by Loveday, Savills, and Osborne Clarke during the acquisition process. The company continues to seek similar land opportunities with high visibility and roadside prominence, focusing on the Midlands and South of England. Such developments might be highlighted at property investment events in the region, showcasing the growth potential of mixed-use schemes. To register your place at the UK’s biggest real estate and property festival, visit UKREiiF 2025 https://www.ukreiif.com/ukreiif-2025/