European hospitality group NUMA has acquired the UK-based lifestyle aparthotel and serviced apartment brand Native Places, expanding its portfolio by 800 new units. The acquisition from Native Holdings, for an undisclosed amount, includes Native Aparthotels with properties in London, Manchester, Edinburgh, and Glasgow, as well as The Apartment Collection’s ten serviced apartments in London.

Berlin-based NUMA manages over 6,500 rooms and apartments across 34 cities in 14 European countries. With this acquisition, NUMA’s portfolio will exceed 7,300 units across Europe.

NUMA is focusing on hotel and commercial properties in major cities, targeting vibrant neighbourhoods to attract both tourists and business travellers. Earlier this year, NUMA announced plans for its first UK property, NUMA Bloom, located near London’s Tottenham Court Road and Goodge Street stations.

Christian Gaiser, CEO and co-founder of NUMA Group, stated, “At NUMA, our mission is to redefine the hospitality landscape, tailoring it to the demands of contemporary consumers. We are at the forefront of digitising and elevating the entire travel experience, continuously seeking innovative ways to deepen the connection between our guests and their preferred urban destinations.”

He added, “We are thrilled to announce our partnership with Native Places and their team. We aim to establish a leading position in the UK’s premier cities, with London being the number one European hospitality market. Thanks to Native Places, we will gain access to a very strong brand recognised by leisure and business travellers.”

Olivia Immesi, CEO of Native Places, expressed her excitement about the merger, saying, “Native Places has become a leading lifestyle aparthotel and serviced apartment operator in the UK, and we’re thrilled to be merging with NUMA as it expands its presence in the UK. I’m incredibly excited to continue to lead the Native Places brand as it joins a fast-moving European and tech-driven serviced apartment platform, creating one of the largest platforms of lifestyle serviced apartments in Europe.”