Asda has unveiled plans for a 10-acre mixed-use redevelopment site in North West London. The supermarket has partnered with Barratt to transform the brownfield site, currently hosting its Park Royal superstore.

Subject to planning approval, the proposal aims to create a new town centre within the Old Oak and Park Royal Development Corporation regeneration area. The development will feature a 60,000 sq. ft Asda superstore with 400 car parking spaces, and around 1,500 new homes, a third of which will be affordable units. A planning application is expected to be submitted later this year.

Newsteer Real Estate, which has experience with similar redevelopment deals, is acting as advisors to Asda throughout the process.

This redevelopment marks a first for Asda. Ian Lawrence, head of mixed-use developments at the supermarket, described it as a “milestone.” He said, “By working with leading developers like Barratt London, we are able to maximise the full potential of our property portfolio for the first time.”

Lawrence added, “We are also unlocking further opportunities to release value from our extensive property portfolio, which can be reinvested back into the business to fund other initiatives and support our long-term growth ambition to become the UK’s second-largest supermarket chain.”

Craig Carson, managing director at Barratt West London, commented on the project’s impact. “The redevelopment of Park Royal will have a huge impact on the area, with the new town centre unlocking new commercial opportunities for local businesses and providing a new hub for the local community,” he said.

Carson further noted, “The proposed delivery of 1,500 new homes will play a vital part in the Old Oak and Park Royal regeneration plans and will help to unlock much-needed new and affordable homes in Ealing.”

Asda has recently opened 479 Asda Express stores as part of its rapid convenience expansion, reaching 1,000 UK sites for the first time in its 59-year history.