The Crown Estate is set to invest approximately £120 million in acquiring and/or redeveloping a prime site on Piccadilly, reinforcing its long-standing holdings around Regent Street and Piccadilly Circus. The move forms part of the Estate’s broader West End strategy, which encompasses major office, retail, and public realm projects linking Regent Street, Haymarket, and Piccadilly Circus.

The planned investment could involve a significant purchase, a large-scale redevelopment, or a combination of both on the Piccadilly site. It is part of a wider pipeline of West End projects worth hundreds of millions of pounds, aimed at delivering modern office, retail, and hospitality space while enhancing key streets and public areas.

Piccadilly, alongside Regent Street and Haymarket, represents a core cluster where The Crown Estate is actively advancing schemes such as 33–35 Piccadilly and other nearby office and mixed-use developments. The area is central to a joint vision with Westminster City Council for more pedestrian-friendly, greener public spaces, improving connectivity from St James’s Park to Regent’s Park via Regent Street and Piccadilly Circus.

The £120 million move strengthens The Crown Estate’s position as a leading landowner in the West End and supports its strategy of creating sustainable, high-quality workspaces and retail environments within historic locations. The project also signals continued confidence in central London offices, hospitality, and retail markets, with likely adherence to high environmental and wellbeing standards, including BREEAM and WELL certifications.