High Streets: London Primark to Open First New London Store in Nearly a Decade at Wimbledon Quarter January 8th, 2026 Mya Driver Primark has announced plans to open a new store at Wimbledon Quarter, marking its first new London location in almost a decade. The retailer will take over part of the former Debenhams unit on the ground floor of Wimbledon Quarter, with the new store expected to span approximately 24,000 square feet. The opening represents a significant addition to the retail and leisure destination in the heart of Wimbledon. Construction work is scheduled to begin in the coming months, with the store targeted to open in late 2026 or early 2027, subject to progress on site. The Wimbledon branch will offer Primark’s full product range, including fashion for women, men and children, alongside homeware and beauty products. The new store is expected to strengthen Wimbledon Quarter’s retail offer and attract increased footfall to the area. The move underlines Primark’s continued confidence in physical retail and its commitment to investing in key London locations as part of its long-term UK expansion strategy.
