Picture Living, backed by Thriving Investments, has announced a £36 million commitment to a new housebuilding initiative aimed at delivering homes in areas of the UK experiencing significant rental shortages.

The funding will specifically target regions with high demand for rental accommodation, providing much-needed relief to undersupplied markets and contributing to the broader effort to tackle the UK’s ongoing housing crisis.

Supported by Thriving Investments, this initiative reflects strong institutional backing and a strategic focus on areas with acute housing needs. By investing in large-scale development projects, Picture Living aims to increase the supply of rental homes, helping to stabilize the market for renters and promote sustainable community growth.

This move aligns with broader government and private sector efforts to address housing shortages through innovative funding models and build-to-rent schemes. The initiative comes at a time when affordable housing and rental-focused developments are gaining momentum, with numerous projects and policy partnerships supporting new construction nationwide.