In today’s dynamic professional landscape, networking transcends mere skill—it’s an art form. Whether you’re a novice or a seasoned pro, establishing meaningful connections can unlock a world of unparalleled opportunities. We’ve sought insights from some of the industry’s networking virtuosos to bring you their top tips and insights. Here’s what they had to share:

Jennifer Ellis, Senior Business Development Manager, Addleshaw Goddard:

“For those just starting out or feeling nervous, remember that even the most seasoned professionals were once in your shoes. It’s about human connection, and everyone, regardless of their stature, is eager to connect on that level. We repeat over and over in our team about asking questions and not talking at people. Sticking with familiar faces and not branching out can limit one’s networking potential. It’s crucial to be present in a conversation and not look for ‘more interesting’ individuals. Follow-up is key. If you discussed a topic of interest, provide additional information. Aim to convert discussions into business opportunities by suggesting further meetings.”

Rianne Scott, Managing Director of RS Elite Consulting:

“I’d advise newcomers to research the networking event they’re planning to attend. Reaching out on LinkedIn can give you an idea of the types of events available. It’s helpful to attend an event where you might know someone who can introduce you to others, especially if you’re nervous. Networking can be daunting, so having a familiar face can be comforting. One major mistake is trying to sell too aggressively. Networking is about building relationships, not just making a quick sale. Consistency is key. It’s a journey, not a quick fix. You need to be part of the event and not try to take it too quickly. Simple questions like ‘Have you been to this event before?’ or ‘How was your travel here?’ can be effective. Some events provide icebreaker questions, which can be fun and helpful.”

Derry Long, Group Business Development Manager at Frankham Consultancy:

“When attending a networking function, remember that everyone there expects to network. Dive right in. People are generally welcoming. I’ve never been to an event where someone was unwelcoming. Networking is all about making connections. You might meet someone who introduces you to a significant business opportunity. Don’t be afraid, and remember, no question is a stupid one. Networking is a process. It’s about stages and building genuine connections over time. I usually start by connecting on LinkedIn after networking events. After that, a phone call or an email to express interest in collaboration can be beneficial. Business development is a long game based on relationships. It’s essential to categorise contacts as hot, warm, or cold, but always reach out to them. Any connection could lead to a significant contract.”

Daniel Bridge, Programme Director of the Royal Docks team:

“I genuinely enjoy networking. My primary tip is to approach every individual with genuine curiosity. Everyone has something intriguing about them, often unrelated to their profession. Discover that aspect, and you’ll find networking to be a rewarding experience. While professional topics will eventually come up, starting with personal interests can make the conversation more relaxed and authentic. It’s about showing genuine interest in the person you’re speaking to.”

Carolyn Tiley, Head of Strategy: Real Estate and Business Advisory at DAC Beachcroft:

“Dive in, be curious, and find common ground. Every event is an opportunity to learn and grow. Genuine curiosity is the hallmark of a great networker. See shyness as a luxury that you can’t afford. It might not look like it, but there are lots of others in the same position as you. Jump in; you’ve got nothing to lose. Not asking questions of the other person is a mistake. Be curious. You are both at the same event, so you’ve already got something in common; find out what other links you have. Great networkers seek someone’s advice or opinion and are genuine in their curiosity. Find a piece of information or a new insight that you think that person might appreciate from the conversation you’ve had to develop the conversation. Bear in mind that it’s like any other meeting. Take something new to share, so it’s a useful exchange for the other party. Don’t worry if you aren’t a natural extrovert; be clear about why you are going and leave before your energy flags.”

Katie Nelson, Senior Asset Manager, Kadans Science Partner:

“It always feels daunting, especially trying to interject into a new conversation. But what I always remind myself is to take a deep breath, sometimes a little sip of wine, and try to make eye contact with someone. Everyone else is also in the same position. It would be rare for you to be at a networking event where someone is not open to a new conversation. The first step is always the hardest, and then it will just flow from there. When you’re struggling for conversation, always ask them about themselves. People love to talk about themselves. It’s always very easy. Start with a question about the other person, and try to remember that you don’t want to talk about yourself the whole time either.”

Crissie Gizzi, Senior Business Development Manager, Morgan Sindall Construction:

“A lot of it is about your personal brand and how you want to be seen when you’re present at these events. It’s about what you’re going there to achieve and what you want to talk about. How do you prepare those discussions and topics so that you aren’t left in those awkward moments of just saying, “Hi, how are you?” and then running out of things to say. So, it’s all in the preparation and how you want to be perceived. Once you’re in the room, it’s crucial to listen more than you speak. Ensure that you don’t stand in closed circles; keep circles open when networking, which invites others to join the conversation. Participate actively because being remembered and contributing is vital. This won’t be hard if you’ve done your prep and know your message. Always have your QR or business cards ready, and be conscious of how you’re representing yourself and your business. Another tip is to help others in the room. If you see someone who wants to meet another person, introduce them. This way, you create reciprocal relationships and become memorable. Lastly, always follow up. If you promise to send a paper, set up a coffee meet, or share some contact details, ensure you do it. Otherwise, all your efforts go to waste.”

There you have it—some top industry players have revealed some networking nuggets. But really, the best advice is this: go and do it. Learn from your mistakes. Go to a networking event like UKREiiF (shameless plug), keep an open mind, and observe. Watch how the multitude of MDs, CEOs, council leaders, MPs, and VIPs that attend navigate the room. Their approach, their interactions, and their strategies can offer invaluable lessons. Embrace the opportunity to learn from the best and refine your own networking prowess.