Morrisons has announced plans to expand its convenience store network by partnering with independent corner shop owners across England. Up to 250 local stores will be converted into branded “Morrisons Daily” outlets, with a focus on the South of England and the Midlands, regions where Morrisons currently has fewer stores.

The rollout is expected to begin in 2026, with the first stores opening early next year.

This initiative offers franchise opportunities that enable local shopkeepers to benefit from the scale, supply chain, and brand recognition of one of the UK’s leading supermarket groups. Morrisons currently operates around 1,700 convenience stores nationwide, including both company-owned sites and those acquired from McColl’s in 2022. The new franchising model is designed to accelerate growth through a capital-light approach while supporting independent businesses.

Morrisons Daily stores will feature extended opening hours, self-service checkouts, and a curated range of everyday essentials to meet local needs and modern shopping habits. The expansion reflects the shift in consumer behavior toward smaller, more frequent shopping trips rather than traditional large weekly supermarket visits.

By adopting a franchise-based growth model, Morrisons aims to increase its market presence, particularly in areas where competitors such as Lidl are challenging its position among Britain’s top supermarkets.