Future High Street Living, a company based in the Midlands with a focus on build-to-rent family housing, has recently purchased an 18.49-acre site near the Merry Hill shopping centre in Brierley Hill. This development aims to breathe new life into an area previously occupied by a disused industrial estate, signalling a fresh chapter in the regeneration of the West Midlands.

The site’s transformation is poised to tackle the pressing housing shortage in the UK and stimulate job creation, aligning with the company’s commitment to support regional regeneration efforts. Future High Street Living envisions this project as a blend of residential and mixed-use spaces, contributing to both the borough’s housing needs and the revival of its community spirit.

Sam Ginda, the founder and CEO of Future High Street Living, expressed enthusiasm for the project, highlighting the potential of the brownfield site as a key location for development. Plans include a diverse range of housing options, from two to four-bedroom houses to one and two-bedroom apartments, aimed at fostering a balanced community.

The acquisition, facilitated by Charlotte Bayliss of Deloitte and Adrian Willet of Furlong Land and Development, represents a significant step towards revitalising the Black Country area. With a history of successful schemes like the 250-home development in Oldbury, Future High Street Living is poised to make a substantial impact in Dudley. As the search for additional development opportunities continues, Future High Street Living remains dedicated to its mission of reviving UK high streets through strategic investments in housing developments. Since its establishment in 2015 by Mr Ginda, the company has secured planning permission for over 5,000 units across nine cities, marking a notable contribution to the urban landscape.