Built Asset Management (BAM), a specialist in the co-living sector, has enhanced its market presence by acquiring ProCo-Living, marking its fourth competitor purchase in less than three years. This move is part of BAM’s strategy to strengthen its hold across London’s co-living scene, where it already manages over 1,500 rooms.

ProCo-Living, known for its high-end accommodation for young professionals in London, aligns well with BAM’s growth ambitions. The acquisition is seen as a strategic extension of BAM’s existing operations, which include a portfolio worth over £350 million in co-living real estate in London.

Alex Gibbs, Co-Founder and Director of BAM, highlighted the rapid expansion of the co-living sector in London and the continuous demand for quality yet affordable accommodation. “We are impressed with ProCo-Living’s management and its strong stakeholder relationships, making this acquisition a perfect addition to our growth trajectory,” said Gibbs.

Previously, BAM acquired Capital Living, Kingdom Houses, and Stanley Rose Houseshares in successive years, expanding its influence in the market. David Clifton-Burraway, Founder and former Director of ProCo-Living, expressed enthusiasm for the new chapter under BAM’s umbrella, citing shared values and a commitment to enhancing service quality and affordability for their target demographic.

ProCo-Living, established in 2018, has been at the forefront of promoting sustainability in urban living by reducing the carbon footprint through shared living arrangements. The brand will continue to operate under its own name following the acquisition, maintaining its identity within the BAM group.