OneIM has launched a £335 million investment strategy aimed at expanding its presence within the London hospitality real estate market. The move focuses on acquiring and converting suitable assets into lifestyle-led extended-stay and aparthotel properties, responding to continued demand for flexible accommodation formats in the capital.

Partnership Focused on Lifestyle Hospitality Growth

The strategy is being delivered in partnership with Lifestyle Hospitality Capital and Aendre. Lifestyle Hospitality Capital contributes specialist expertise in operational and lifestyle-focused hospitality assets, supporting the creation of guest-centric environments. Aendre, which works across London and major European cities, specialises in converting office buildings and hotels into modern lifestyle aparthotels.

The collaboration aims to assemble a diversified portfolio of repositioned assets within high-demand London locations. By targeting buildings suitable for redevelopment, the partners intend to create properties that align with ongoing shifts in hospitality demand and the increasing prominence of extended-stay accommodation.

Targeting Office and Hotel Conversion Opportunities

With a focus on office and hotel conversion opportunities, the partnership intends to capitalise on the rising appeal of adaptive reuse strategies in London. Reduced demand for traditional office space and continued interest in flexible stay models have created opportunities for asset transformation across the city.

The investment plan seeks to unlock value by converting underutilised buildings into operationally resilient hospitality properties, designed to meet the needs of both leisure and business travellers. Extended-stay and aparthotel assets have shown strong performance across key urban markets, driven by longer guest stays, hybrid travel patterns, and consistent occupancy levels.

Responding to London’s Evolving Hospitality Landscape

London continues to remain a high-priority market for hospitality investment, supported by strong domestic and international visitor demand. The partnership’s strategy aims to enhance supply in the lifestyle-led extended-stay sector, contributing to the city’s growing pipeline of adaptive reuse developments.

The long-term plan involves identifying suitable buildings, executing conversion programmes, and creating modern hospitality offerings positioned to perform strongly in London’s evolving real estate environment.