Vistry Group to deliver 475 mixed-tenure homes in Leicestershire

Vistry Group, the UK’s leading provider of affordable mixed-tenure homes, has acquired a major site in Hinckley, Leicestershire, with outline planning permission to deliver 475 new homes for the area.  
 
The site, to the east of Stoke Road and north of Normandy Way, in the north of the town, has a development value of £140m. Of the new homes being delivered, approximately 30% will be affordable, 25% will be developed for the private rented sector, and 45% will be for sale on the open market through a combination of its retail brands Bovis Homes, Linden Homes and Countryside Homes. 
 
All the houses will be constructed using modern methods of construction, with timber frame panels produced at the local Vistry Works factory in Bardon, Leicestershire. This will improve the sustainability and speed of the construction process, as well as reducing disruption for the local community. Each home built using these panels emits 14,460kg CO2e less than a traditional brickand-block house. 

In addition, Vistry Group is set to make a significant impact at UKREiiF (The UK’s Real Estate Investment & Infrastructure Forum) with their dedicated pavilion, offering an exclusive space to host a series of panels, discussions, activities, and networking sessions. This platform will allow Vistry to showcase their latest projects, foster meaningful dialogue around affordable housing and sustainability, and connect with potential clients in the real estate and infrastructure sectors. By engaging UKREiiF’s diverse audience, Vistry aims to strengthen its position as a leader in the UK housing market and build on its growing portfolio of partnerships and community-centred developments.


Andy Reynolds, Managing Director of Vistry South East Midlands, said: “This latest deal adds another high-quality site to our pipeline of projects in Leicestershire. With a significant shortage of supply in the area, the acquisition of this site is a major milestone in bringing forward a new mixed tenure development that will provide modern, well-connected homes catering to people with a wide range of requirements and at various stages of life.” 
 
Richborough, one of the UK’s largest, best-in-class land promoters, was granted planning permission for the site in January 2024 and was instrumental in brokering the deal with Vistry. 
 
Jordan Gresham, Group Disposals Director at Richborough, said: “Congratulations to Vistry on securing this site. We’re excited to see it come to life and deliver the much-needed new homes. 
 
“I want to extend a huge thanks to our in-house team, and our consultants. Securing permission for 475 dwellings via planning appeal demonstrates our tenacity combined with a well-considered planning strategy. 
 
“A special mention must also go to Steve Louth, our honorary director who passed away in 2022.  This site was Steve’s vision, and it has been an honour to be involved in helping deliver this project as part of Steve’s Richborough legacy’’.